Tuesday, 19 March 2019
INTERTEXTUALITY INFO
Lesson Objective:
K: The concept of intertextuality.
U: How the concept of intertextuality is used in media texts.
BAT: Analyse media texts using intertextuality.
CO: Use media terminology throughout.
K: The concept of intertextuality.
U: How the concept of intertextuality is used in media texts.
BAT: Analyse media texts using intertextuality.
CO: Use media terminology throughout.
Questions to help you with your analysis:
- Describe the main characters/people in the media products... E.g. Gender, Age, Race.
- Are they represented positively or negatively? What gives you this impression?
- What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine) or non-diegetic music in the background (video), mise-on-scene (video and magazine, online), etc.
- How do logos and other graphics help construct the brand identity of your chosen products?
- How do the colour schemes help construct the brand identity of your chosen products?
- Are there are intertextuality elements that help create meaning?
- What type of shot/music are they using?
- What connotations do the colours they use have?
- What does the set represent the time and place of the situation?
- What does the make-up and hair used say about the characters/models?
- What does the body language say about the attitudes of the characters/models used?
- What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?
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